The DNC stands for Do Not Call list—part of a U.S. federal regulation designed to protect consumers from unwanted telemarketing calls. Businesses making outbound calls must comply with DNC regulations to avoid fines and legal issues.
? What is the Do Not Call (DNC) List?
National DNC Registry: Managed by the Federal Trade Commission (FTC), it allows consumers to opt out of receiving telemarketing calls.
Purpose: Prevent telemarketers from calling phone numbers that have been registered by consumers who don’t want sales calls.
Scope: Applies to calls for sales or promotions—not to informational calls, political calls, or surveys.
? How to List and Comply with the DNC Registry
1. Register Your Organization
Visit the National DNC Registry website: https://telemarketing.donotcall.gov
Create a Telemarketer Account under your business or organization name.
2. Obtain a Subscription Account Number (SAN)
Request access to area codes where you plan to call.
You get five free area codes; more require a fee.
3. Download the DNC List
Once approved, log in and download the list of registered phone numbers in your selected area codes.
Integrate this list into your dialing system to suppress numbers on the list.
4. Update Your Call Lists Regularly
You must scrub your call lists against the DNC registry every 31 days.
Ensure your systems automatically block numbers that appear on the DNC list.
5. Maintain an Internal DNC List
In addition to the national registry, maintain your own list of customers who’ve asked your organization directly not to be contacted again.
⚠️ Penalties for Non-Compliance
Fines can reach $51,744 per call for violations.
Applicable even if you're using third-party dialers or platforms—you’re still responsible.